MissyWeitzel
Out of curiosity, I went to their Facebook page and they say their that their descriptions are inspired by the J. Peterman catalog, so I looked that up. If that's what they were going for, I don't think they succeeded. The Peterman catalog had little stories that went along with the clothes they sell. The Heron catalog doesn't read that way to me - more flowery description than story. Not that I'd be signing up to write stories for hundreds of different dahlia varieties either...
What matters most to me is size of the flower and a good picture of it.