This was my 2nd season selling cut flowers - mainly dahlias. Since I'm growing a lot of dahlia cultivars and the most plants of any one cultivar I grow is 60, I am picky about who I advertise my business to. My prime customers are florist shops that do a lot of daily orders and/or keep buckets of flowers in a display cooler walk-in customers can buy from. I do a special price for my growers choice buckets. Small buckets of 25 stems and large with 50 stems. I don't put orchettes or collarettes or dahlias with shorter vase life in the buckets, nor do I put AAs or As, but pretty much anything else goes. My favorite customers get so excited when I drop off their buckets filled with gorgeous dahlias they've never seen before and no two weeks are even close to the same, which keeps the excitement level high. It's a win-win because I can sell whatever I have ready now that looks the best. I stay away from the FTD type of shops. Those florists and their customers are not for me.
I have also managed to snag some really fantastic event florist customers who have a strong mission to use in season local flowers when possible and who themselves won't take clients that don't give them a lot of leeway when it comes to choosing flowers and designs. These event florists send me pictures of color palettes and will take pretty much anything and love the fact that not only do I have peach, coral, pink and cream dahlias, I also have peachy coral and cream tipped pink dahlias. They are delighted to get new (to them) and unique dahlias to work with.
Florist shops that need a lot of one dahlia color and form at one time aren't for me. Neither are event florists that do huge weddings and need 1000 dahlias in 3 colors at once. I would consistently disappoint them. Those florists go to growers who get 500 plugs of Boom Boom White and the like. Those growers are never ever in a million years going to get their hands on the newest beautiful awesome cut flower dahlia tubers from Hollyhill or Coseytown and build and grow their stock up over several years. Those growers need fast and easy and that means plugs. The big dahlia farms that do grow and build up their stock of 500 Hollyhill plants have tubers as their primary crop and cut flowers are secondary and the performance of such takes a back seat to the demand for and market price of the tubers.
With all that being said, I have personally found that the florists that really love and enjoy the huge variety of dahlias, don't care as much about whether this one lasts for 5 days in the vase or 8 days. The ratty sh%$ that somehow lasts 14 days coming out of south America has NOTHING on freshly harvested dahlias of all forms and colors coming out of a Grower's field in their town. The florists that get that don't care much about what stage the bloom was harvested at so long as it is fresh and in great shape when it arrives. These florists are also doing a great job talking about local flowers and have customers who appreciate that too.
I'm certainly not trying to minimize the importance of great cut flowers as a highly desirable characteristic as it most definitely is! But I'm gonna sell the absolutely gorgeous pink tipped coral and cream dahlia with a 5 day vase life that wins routinely at dahlia shows to them too and they're gonna love it because it's not Boom Boom White. 😊